Business failures of the 21st century will
not be companies lacking innovative products, they will be companies
lacking "seniorized" marketing skills. - Gary Onks, author,
Sold On Seniors: How You Can Reach & Sell the $20
Trillion Senior Marketplace
The senior citizen group offers an expanding
target market opportunity. Not only is the senior citizen group
growing at twice the rate of the rest of the population, they also
have more free time, are more prosperous, and reflect a greater
propensity to spend than ever before.
Senior citizens (55 and
better) are the wealthiest consumer segment and control 70% of the
disposable income in the United States.
Seniors have more disposable income to spend
on financial investments, insurance plans, non-profit organizations,
health, travel, vehicles, gifts and general merchandise.
Advertising in Kaw Valley Senior Monthly
allows businesses to reach the the Lawrence and Topeka area's
rapidly growing senior population with highly targeted messages at
very affordable rates.