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| Business failures of the 21st century will not be companies lacking innovative products, they will be companies lacking “seniorized” marketing skills. – Gary Onks, author, Sold On Seniors: How You Can Reach & Sell the $20 Trillion Senior Marketplace The senior citizen group offers an expanding target market opportunity. Not only is the senior citizen group growing at twice the rate of the rest of the population, they also have more free time, are more prosperous, and reflect a greater propensity to spend than ever before. Senior citizens (55 and better) are the wealthiest consumer segment and control 70% of the disposable income in the United States. Seniors have more disposable income to spend on financial investments, insurance plans, non-profit organizations, health, travel, vehicles, gifts and general merchandise. Advertising in Kaw Valley Senior Monthly allows businesses to reach the Lawrence and Topeka area’s rapidly growing senior population with highly targeted messages at very affordable rates. |